Commodities Canada: a steel trading website with a fast enquiry path

Challenge, approach and result

1. 1Challenge

   Commodities Canada sources tin plate and other steel products from mills worldwide and sells to buyers in many countries. Buyers come with a specific grade in mind, so the site had to show the product groups and make an enquiry easy to send.

2. 2Approach

   We opened with a full-width warehouse photo, then a short company story and a product carousel for tin plate, electrical steel, stainless steel and other carbon steel. A banner invites buyers who don't see their product to send an enquiry.

3. 3Result

   Buyers can open each steel group from the home page or the menu, and anyone looking for something else has a direct path to the enquiry form.

What the website includes

• Product pages

  Tin plate, electrical steel, stainless steel and other carbon steel.

• Product carousel

  A home carousel with a short description of each steel group.

• Our Promise and How It Works

  Pages that explain the company and the buying process.

• Enquiry banner

  Don't see what you are looking for? Send an inquiry.

• Contact in the top bar

  Office address, phone and email above the header.