SEO
On-Page SEO Services
On-page SEO is everything a visitor and Google read on a page. It matches each important page to the search it should win, then fixes the title, headings, copy and links to fit that search.
brief.html
- <h2>What to send for a quote</h2>
- <li>The page URLs you want to rank</li>
- <li>The search each page should show up for</li>
- <li>The markets you sell in: Pakistan, the US or the UAE</li>
What on-page SEO is
Make each page match the search it should win
Our on-page SEO services improve what is written on your most important pages so they match what people search for: title tags, meta descriptions, headings, body copy, internal links and images. It is part of our wider SEO services for businesses in Pakistan, the US and the UAE.
On-page work assumes Google can already reach and index your pages. If it cannot, that is a job for technical SEO first.
- Target search
- Title tag and meta description
- H1 and headings
- Body copy
- Internal links
- Images and alt text
Why it matters
What on-page SEO changes for a page
More clicks from the same rankings
A page with thousands of impressions and few clicks usually has a title and description that give nobody a reason to click. Rewriting them can lift clicks before the position moves.
One page for each search
When two of your own pages chase the same search, both rank worse. Giving each page its own target search ends that competition.
The answer where readers look
Searchers want the answer near the top. A page that answers in its first paragraph keeps them reading instead of scrolling past a long introduction.
How we do it
What our on-page SEO services cover
Each element has its own check. See how on-page work is scoped on our SEO pricing page. Your quote lists which pages are covered, and whether full rewrites are included or quoted as content writing.
Target search
One clear search per page, checked against what Google already shows for it, with overlaps between your own pages resolved. Sometimes the fix is a new page, not a better one.
Titles and descriptions
The search near the start of a title short enough to show in full, and a description that says what the page offers and who it is for.
H1 and headings
One H1 that names the topic, and subheadings that follow what searchers want to know, in the order they ask it.
Body copy
The main question answered early, the topics competing pages cover, in plain language. Pages that need writing from scratch go under SEO content writing.
Internal links and images
Links in from related pages and out to the next step, with descriptive anchor text. Image file names, alt text and file size checked.
Search wording by market
A US searcher types "attorney", a Pakistani searcher types "lawyer", and a UAE searcher may add an area like "Business Bay". The page should use the words of the market it sells to.
Anatomy of a service page
The parts of a page that on-page SEO works on
Here is an example page for a made-up dental clinic in Karachi, with each part labeled. The same parts apply to any service, product or location page. Our on-page SEO checklist covers the same checks if you want to review a page yourself.
In search results
example-clinic.com › dental-implants
Dental Implants in Karachi: Cost, Steps & Recovery
What an implant involves, how long healing takes and what changes the cost. Book a consultation with Example Clinic.
H1
Dental Implants in Karachi
An implant replaces a missing tooth with a post and a crown. Here is who it suits, how many visits it takes and what affects the price.
- H2 Who implants suit
- H2 The steps, visit by visit
- H3 Healing time
- H2 What changes the cost
Missing several teeth? Compare implants and bridges, or see treatment prices.
Questions
- Does an implant hurt?
- How long does an implant last?
- A.
Title tag and meta description
What shows in search results. The title carries the search near the start and stays short enough to show in full. The description gives a reason to click.
- B.
H1
One per page, naming the topic in plain words. It can differ from the title tag, but both point at the same search.
- C.
Intro
Answers the main question in the first few lines: what it is, who it suits, what it takes. A long warm-up pushes the answer out of sight.
- D.
Headings
H2s and H3s that follow the questions searchers ask, in the order they ask them. They also give Google the outline of the page.
- E.
Contextual links
Links inside the copy to related pages and the next step, with anchor text that says where they go. Every important page needs links pointing in.
- F.
FAQ
Real questions people ask before they buy, answered briefly. They catch longer searches the main copy does not cover.
Send us the pages that should rank
List the pages and the searches you want each one to show up for. We reply with where we would start and a quote for that scope.
Get a quote
Get an on-page SEO review
Send the pages that should rank and the search each one should show up for. We reply with where we would start and a quote for that scope.
- The page URLs you want to rank
- The search each page should show up for
- The markets you sell in: Pakistan, the US or the UAE
On-Page SEO: common questions
What does on-page SEO include?
Choosing the one search each page should target, then making the page fit it: the title tag, meta description, H1 and subheadings, the body copy, internal links to and from related pages, and image file names and alt text.
My page is in Google but gets few clicks. Is that an on-page problem?
Usually. If Search Console shows plenty of impressions and few clicks, the title and description are the first place to look. If the page ranks for searches you do not care about, the target search, headings and copy need work. If the page is missing from Google altogether, the problem is usually technical.
Does on-page SEO mean rewriting my content?
Sometimes. Many pages need a better title, clearer headings and one missing section. Some need a full rewrite because they were written for the wrong search. Which one a page needs depends on what Google already shows for its target search.
Can one page rank for both a service and its price?
Usually not well. Someone searching "web design cost Karachi" wants numbers and what affects them. Someone searching "web design company Karachi" wants to compare agencies. A pricing page can win the first search and a service page the second. Putting both jobs on one page usually means neither ranks.
How long until on-page changes show in Google?
Google has to recrawl the page first, which can take days to a few weeks. New titles often show up quickly in the results. Ranking changes take longer and depend on how strong the competing pages are.