Branding
Logo Design in Karachi
Logo design in Karachi for businesses that need one mark to work on a shop sign, an invoice, a uniform and a WhatsApp profile picture. Here is how a logo project moves and which files you should end up holding.
Files a finished logo should include
- Vector source fileAI or EPS
- Web and app useSVG + PNG
- Print and signagePDF, CMYK
- Light and dark backgroundsColor, black, white
- Small spacesIcon / favicon
A general checklist for any logo handover. Your quote lists the exact file set.
What logo design is
Logo design in Karachi, from first sketch to final files
ObtainTek offers logo design in Karachi for businesses in Pakistan, the US and the UAE. A custom mark is drawn from your brief, tested at the sizes you will use it, and exported as files for print, web and social. It is one of our branding services, and usually the first one a new business needs.
Your logo is the part of the brand people see most often. It has to read on a sign across the road, stay sharp on a 16-pixel browser tab and survive being stitched onto a shirt, all without a designer standing next to it.
- Shop signs and vehicles
- Invoices, stamps and letterheads
- Websites and favicons
- Social profile pictures
- Embroidery and engraving
Why it matters
What a properly made logo saves you
No redraw when the printer calls
Printers, sign makers and embroidery shops ask for a vector file. A logo that exists only as a JPG has to be redrawn, so you pay for the same logo twice.
Sharp at every size
A mark tested at favicon size and on fabric stays readable on a browser tab, a round profile picture and a stitched uniform.
A mark nobody else has
Template icons and stock fonts are sold to thousands of businesses. A custom mark keeps you from looking like the shop next door and gives you something worth registering as a trademark.
Before files go out
Tests every logo should pass
Ask any designer you hire whether they run these checks. A logo that passes them is ready to carry a full brand identity.
Tiny size
Readable at 16 pixels as a favicon and inside a round WhatsApp or Instagram profile picture.
One color
Still recognizable in plain black, for rubber stamps, invoices and photocopies.
Next to other scripts
If your sign or packaging will also carry Urdu or Arabic text, the mark should sit comfortably beside it.
Embroidery and engraving
No hairline details that vanish when stitched or cut. This matters for uniforms, caps and metal plates.
Dark backgrounds
A reversed version that keeps every part of the mark visible on a dark sign or a dark-mode screen.
Originality
No stock icons or template fonts that make it look like a hundred other businesses.
How a logo comes together
Four stages between a blank page and a logo you can use
Most logo projects go through the same four stages. What changes is how many concepts you see and how many rounds of changes fit in. Our logo vs brand identity guide explains where a logo stops, and the branding pricing page shows what each scope level covers.
01
Brief and sketches
Your business, customers, competitors and the places the logo will live, written into a short brief. Rough pencil ideas then test many directions quickly.
- Output
- A one-page brief you approve
02
Concepts
A few directions worked up properly, each with a line on the idea behind it. Seen on a card, a sign and a phone screen, not only on a white page.
- Output
- Concept presentation
- How many
- Concepts shown: set in your quote
03
Refine
One direction chosen and adjusted on a grid: shape, spacing, letterforms and color, until it passes the tests above.
- Output
- Final design, approved in writing
- How many
- Revision rounds: set in your quote
04
Final files
Every version exported for print, web and social, with a one-page sheet on clear space, minimum size and color values.
- Output
- File set and usage sheet
- AI / EPS
- SVG
- PNG
- PDF CMYK
- Favicon
The formats shown are the general standard for a logo handover. Your quote lists the exact file set and timeline, and the ownership terms are written into the agreement. Cost drivers are covered in our guide to logo design cost in Pakistan, and matching business cards and letterheads can follow straight from the final files.
Get a logo you can use everywhere
Tell us your business name, what you sell and where the logo will appear most. We reply with a quote for that scope.
Get a quote
Request a logo design quote
Send your business name, what you sell and where the logo will be used most. If you already have a logo, attach it.
- Your business name and what you sell
- Where the logo will appear most
- Your current logo, if you have one
Logo Design: common questions
How much does a logo cost in Pakistan?
Prices in the market range from small fixed fees on freelance sites to much larger agency projects. The difference is usually the research, number of concepts, testing and file handover included. We do not publish prices. Send your brief and we quote for the exact scope.
How long does logo design take?
Most of the time goes into feedback rounds, not drawing. A project moves fastest when one person on your side gives consolidated feedback. We confirm the timeline when we scope your project.
What files should I get with my logo?
At minimum: a vector source file, SVG and transparent PNG exports, a print-ready PDF in CMYK, and versions in full color, black and white. A square icon version for social profiles and favicons is also useful. If a designer only sends a JPG, you will pay to redraw it later.
Do I own the copyright to my logo?
You should, and it should be written into the agreement. Registering the logo as a trademark is a separate legal step, done through the Intellectual Property Organization of Pakistan or the trademark office in your country. We write the ownership terms into your agreement before work starts.
Should I redesign my logo or replace it?
A redesign can be a light clean-up that keeps what customers already recognize, or a full replacement. Keep the parts people know you by if they still pass the size and print tests. We will tell you which approach your current logo needs.
Is a logo enough, or do I need a brand identity?
A logo is enough when one person makes most of your materials and you produce little beyond cards, a sign and social posts. Once several people or suppliers produce material for you, a brand identity system with written rules keeps everything consistent.