How Much Does a Logo Cost in Pakistan?

Logo design cost in Pakistan depends on who designs it, how much thinking goes into it, and what you get at the end. A logo maker can cost close to nothing. A freelancer or a design firm can cost a lot more. We looked for an independent, dated survey of logo prices in rupees and could not find one we could verify, so this guide uses named global sources for scale and spends most of its time on what actually moves a quote.

ObtainTek does not publish prices. We scope each logo design project first. What follows is the market picture, so you can read any quote, including ours, with a clear head.

Logo cost by route

Shopify’s guide “How Much Does a Logo Cost?” (Shopify Pakistan blog, published 31 January 2025) breaks costs down by how the logo is made. The figures are in US dollars and are not specific to Pakistan:

Route	Estimated cost (Shopify, Jan 2025)	What you are paying for
Do it yourself	$0	Your own time
Online design tools	$0 – $23 a month	A software subscription, such as Canva or Illustrator
Logo templates	$0 – $1,000	A ready-made design you customize
Freelance designer	$250 – $2,500	One person’s time and experience
Design firm	$2,500 – $10,000, and more	A team, research and a wider brand system

Source: Shopify, “How Much Does a Logo Cost? Top Factors Affecting Logo Cost”. Shopify sells ecommerce software and is not a design firm, so read these as reference points, not a price survey.

Contest platforms are another route. As of October 2026, 99designs’ pricing page listed logo contest packages at US$249 (Bronze), US$399 (Silver), US$799 (Gold) and US$1,050 (Platinum), with sales tax excluded. You get many concepts from different designers and pick one.

Local rupee quotes in Pakistan can sit well outside all of these ranges, in both directions. That is why the rest of this guide is about scope.

What changes the price of a logo

Two quotes for “a logo” can be far apart because they cover different work. These are the things that move the price:

• Research. Does the designer study your market, your competitors and your customers first, or start drawing straight away?
• Number of concepts. One direction to refine, or three to choose from.
• Revision rounds. Two rounds and unlimited rounds are very different jobs.
• Type of mark. A wordmark set in a chosen font is usually simpler than a custom symbol or hand-drawn lettering.
• Languages. A logo that has to work in English and Urdu, or English and Arabic for the UAE, needs two scripts to sit well together.
• File set. A single PNG versus a full set of vector files and color versions.
• Extras. Color palette, font choices, a short usage guide, social media icons, business cards or a letterhead.
• Rights. Full written transfer of ownership, or a license with conditions.
• Who is behind it. A student, an experienced freelancer, a studio or an agency each price their time differently.

If one quote is half the price of another, check which of these lines it leaves out.

What a complete logo package includes

Use this checklist when you compare quotes. A good package covers most of it, and every missing item is something you may pay for later.

• A short brief or questionnaire before design starts
• A stated number of concepts and revision rounds
• Primary logo, plus a horizontal and a stacked version if your layouts need them
• An icon or symbol version for social media profiles and favicons
• Full-color, one-color, black and white (reversed) versions
• Vector files: AI, EPS, SVG or PDF
• High-resolution PNGs with transparent backgrounds
• Color codes for screen and print (HEX, RGB and CMYK)
• The names of the fonts used, and whether they need a license
• A one-page usage guide: clear space, minimum size, what not to do
• Written confirmation that the design is original and the rights are yours

If you also need colors, typefaces, templates and layout rules for everything you print and post, that is a brand identity, not a logo. We explain the difference in logo vs brand identity.

Cheap logos: where the risk sits

A low price is not a problem on its own. The problems usually sit in what you can’t see on the invoice:

Reused templates. Some low-cost sellers adapt the same template for many buyers. Your logo may look like a dozen others, which makes it hard to stand out and harder to protect.

Unclear ownership. If nothing in writing transfers the rights to you, you may not fully own the mark you are printing on signs and packaging.

Missing files. A single small PNG looks fine on a phone and blurry on a shop sign. Getting vector files made later costs extra, and sometimes the original designer can’t be found.

No thinking behind it. A logo designed without knowing your customers can look attractive and still send the wrong message, for example a playful mark for a law firm.

None of this means you must spend a lot. It means you should ask for originality, files and rights in writing, whatever you pay.

Which route fits your business

A logo maker or template is enough if:

• You are testing an idea and may change the name soon.
• You need something for a short event or campaign.
• You have no budget yet and will invest properly later.

Pay a designer or agency if:

• You plan to register the name and mark as a trademark.
• The logo will go on packaging, vehicles, uniforms or shop signs.
• You sell in more than one market, such as Pakistan and the UAE, and need it to work in two languages.
• You need the logo to sit inside a wider identity and website from day one.

Questions to ask before you pay

Ask every designer the same questions, so the answers are easy to compare:

1. How many concepts and revision rounds are included?
2. Which files will I receive, and in which formats?
3. Is the design original? Will you confirm that in writing?
4. Who owns the logo when the project ends?
5. Are the fonts free to use commercially, or do I need a license?
6. What happens, and what does it cost, if I need changes after delivery?
7. How long does each stage take?

The next step

Write down where the logo will appear and who it has to speak to, then ask for a scope. Our branding pricing page explains what each scope level covers. You can also see how we approach logo design projects, or read logo vs brand identity to decide how much you need right now.