ObtainTek is a Google Ads agency in Pakistan, working from Karachi. We set up and manage Search, Shopping and Performance Max campaigns for businesses in Pakistan, the US and the UAE, set up so spend is measured against calls, forms and sales.
Sponsored· example layout
What a healthy Google Ads account has
A general checklist, not an audit of your account.
What it is
Google Ads puts your business in front of people at the moment they search for what you sell. An agency builds and runs those campaigns: keywords, ads, bids, budgets and the tracking that shows which clicks became customers. We manage Search, Shopping and Performance Max campaigns for clients in Pakistan, the US and the UAE.
Ads capture demand that already exists. They can't create it. If nobody searches for your product yet, Meta Ads usually does that job better. If you can wait months for traffic you don't pay per click for, compare it with SEO services, or read SEO vs Google Ads for small businesses.
Why it matters
Most wasted spend comes from a short list of setup mistakes. Fixing them rarely needs a bigger budget.
When page views or button clicks count as conversions, the account optimizes for activity. Counting only real leads and sales points every bid at customers.
Broad keywords with no negatives show ads for job searches, free downloads and other brands. A search terms review and negative lists stop that.
Someone who searched for one service shouldn't land on the home page and hunt for it. One page per service, matched to the ad, turns more clicks into inquiries.
What's involved
This is the work a well-run account needs, starting with tracking. See how paid media is quoted on our pricing page. Your quote lists exactly which items are included, and we confirm the timeline when we scope your project.
Agree what counts as a lead or sale, then record forms, calls and purchases through the Google tag or Tag Manager, linked to Google Analytics 4. Each action is tested so it fires once, not twice.
A clinic in Karachi gains nothing from clicks in Lahore. Targeting set to people located in your area, not just interested in it, and a separate budget per city or country.
The search terms report shows what people actually typed. Irrelevant queries become negatives, and good ones become keywords.
Adjusted on cost per conversion. Smart bidding is switched on once there is conversion history for it to learn from, not before.
New headlines and descriptions tested against each other, sitelinks and call assets added, and landing pages checked for speed, message match and broken forms.
Merchant Center feed fixes for stores, such as disapproved products or missing attributes, and a report on spend, conversions and cost per lead or sale. You get a short written update each month.
Anatomy of a search ad
A search ad looks simple. Each line is written separately, and Google combines them for each search. This is how the pieces fit.
Business name and display path2 paths × 15 characters
The path can name the service and city, so the searcher knows where the click lands before they click.
Sponsored label
Every ad is marked. Where it shows depends on the bid, the ad's quality and the landing page, not on the bid alone.
Headlines15 × 30 characters
You write up to fifteen. Google tests combinations and shows up to three at a time, so each one has to make sense on its own.
Descriptions4 × 90 characters
Room for what the headline can't fit: services covered, area, how to book.
Sitelinks and call assets
Extra links and a call button make the ad bigger and send people straight to the right page or to your phone.
Example Cooling Services1
example.com › ac-repair › karachi
Sponsored 2
AC Repair in Karachi | Split & Inverter AC3
Gas refill, servicing and repair for split and inverter ACs. Book a technician by phone or WhatsApp.4
Campaign types
Google offers several campaign types. Search, Shopping and Performance Max are the ones we manage. Display is shown for comparison.
Performance Max, switched on too early
It is often the first campaign a new account runs. It works best after Search or Shopping has built up conversion data, so it has something real to learn from.
Running ads already? Read-only access is enough to look at an account. New to Google Ads? Tell us what you sell and where. We reply with where we would start and a quote for that scope.
Get a quote
Tell us what you sell, where, and whether you already run ads. If you do, we look at your account first and agree the scope before work starts.
Google sets no fixed minimum. The useful minimum is a budget that buys enough clicks each month to learn what converts, and that depends on what a click costs in your industry and city. Keyword cost estimates for your market are the place to start. A budget too small to test properly mostly buys guesses. We talk through a realistic budget for your market when we scope your account.
It should be. Ad spend is what you pay Google for clicks. Management is what you pay an agency to run the account. Seeing both numbers on their own is the only way to judge cost per lead. Our quotes cover the management work only. Ad spend is paid to Google, separate from our fee.
Search ads can bring the first clicks on the day they go live. A steady cost per lead usually takes a few weeks of data, because bids, keywords and ads are tuned from real search terms. Shopping and Performance Max need conversion history before their automated bidding settles.
If you need leads this month and your offer is already searched for, start with Google Ads. If you can wait a few months and want traffic you don't pay for per click, invest in SEO. Many businesses run both: ads for the keywords that convert now, SEO for the long term.
Google lists badged companies in its public Partners directory. Ask the agency for its Partner profile link and check the company name matches. A badge shows spend and certification thresholds were met. It does not guarantee results.
The business should. The account, its conversion data and its billing belong in the owner's name, with the agency added as a manager. That way the history and campaigns stay with the business if it changes agencies. With us, accounts are set up in your name.
