Google Search
Already searching for a solution. Anyone typing the query: services, local, urgent needs. Text ads with sitelinks and call buttons.
- Leads: Usually a strong fit
- Sales: Can work
- Chats: Rarely the best fit
- B2B deals: Usually a strong fit
Performance Marketing Agency for Google, Meta, TikTok and LinkedIn Ads
ObtainTek is a performance marketing agency in Karachi. We run paid ads on Google, Meta, TikTok and LinkedIn for businesses in Pakistan, the US and the UAE, with every platform judged on the same number: what a lead or sale costs.
Four ad platforms, four buyer moments
- Google SearchPeople already searching
- MetaDemand created with creative
- TikTokShort video reach
- LinkedInTargeting by job title
Most businesses need two of these, not four.
What it is
What a performance marketing agency does
Performance marketing is paid advertising where every decision is judged on a measurable action: a form, a call, a WhatsApp chat, a purchase. A performance marketing agency plans and runs those ads across platforms, and moves budget toward whichever one brings that action at the lowest cost. Brand awareness has value, but it is not the measure here.
This page is the overview of our paid media work, with TikTok Ads and LinkedIn Ads covered further down. For depth on one platform, see Google Ads management and Meta Ads management. For how paid media is quoted, see our pricing page.
- Google Ads
- Meta Ads
- TikTok Ads
- LinkedIn Ads
Why it matters
What one budget across platforms changes
One number on every platform
Each platform reports results its own way. When all of them are judged on cost per lead or sale, you can compare them side by side.
Budget that follows results
A campaign with cheap clicks but no sales gets cut. One with expensive clicks that close into customers gets more. Habit stops deciding the split.
No double counting
Meta may claim a sale that Google also claims. Checking platform numbers against your own sales data shows what really happened.
What's involved
What performance marketing management covers
Measurement comes before media, because cross-platform budgets fall apart when each platform counts results differently. Your quote lists exactly which items are included, and we confirm the timeline when we scope your project.
One definition of a lead and a sale
Agreed with you before any tracking is set up, so every platform counts the same thing.
Tracking on each platform
Google tag, Meta pixel with Conversions API, TikTok pixel and LinkedIn Insight Tag, each tested.
UTM tags on every ad link
So Google Analytics 4 sees the source the same way for every platform.
Offline sales fed back
Where sales close by phone or WhatsApp, record which leads became customers and feed that back to the platforms. Whether this is in your scope is agreed before work starts.
Budget moved on results and seasons
Monthly shifts toward the lowest cost per lead or sale, with Ramadan, Eid, 11.11 and Black Friday planned for ahead, since each changes ad costs and buyer behavior.
Cross-platform reporting
Spend, results and cost per result for each platform, then what changed and what comes next. You get a short written update each month.
Channel matrix
Google, Meta, TikTok and LinkedIn by goal, audience and format
Each platform reaches buyers at a different moment. Match the channel to what you sell, not to where your competitors happen to be. The marks show the usual fit, not a rule.
| Channel | Buyer's moment | Audience | Ad format | Leads | Sales | Chats | B2B deals |
|---|---|---|---|---|---|---|---|
| Google Search | Already searching for a solution | Anyone typing the query: services, local, urgent needs | Text ads with sitelinks and call buttons | Usually a strong fit | Can work | Rarely the best fit | Usually a strong fit |
| Google Shopping and Performance Max | Comparing products and prices | Online shoppers with a product in mind | Product listings, plus image and video in Performance Max | Rarely the best fit | Usually a strong fit | Rarely the best fit | Rarely the best fit |
| Meta (Facebook and Instagram) | Scrolling, not searching yet | Consumers by location, age and interests | Images, carousels, short video, lead forms | Usually a strong fit | Usually a strong fit | Usually a strong fit | Rarely the best fit |
| TikTok | Watching short video | Younger buyers, consumer brands | Vertical video, Spark Ads from organic posts | Can work | Usually a strong fit | Rarely the best fit | Rarely the best fit |
| Working, reading industry news | By job title, seniority, company size and industry | Single image, document ads, Lead Gen Forms | Can work | Rarely the best fit | Rarely the best fit | Usually a strong fit |
Google Shopping and Performance Max
Comparing products and prices. Online shoppers with a product in mind. Product listings, plus image and video in Performance Max.
- Leads: Rarely the best fit
- Sales: Usually a strong fit
- Chats: Rarely the best fit
- B2B deals: Rarely the best fit
Meta (Facebook and Instagram)
Scrolling, not searching yet. Consumers by location, age and interests. Images, carousels, short video, lead forms.
- Leads: Usually a strong fit
- Sales: Usually a strong fit
- Chats: Usually a strong fit
- B2B deals: Rarely the best fit
TikTok
Watching short video. Younger buyers, consumer brands. Vertical video, Spark Ads from organic posts.
- Leads: Can work
- Sales: Usually a strong fit
- Chats: Rarely the best fit
- B2B deals: Rarely the best fit
Working, reading industry news. By job title, seniority, company size and industry. Single image, document ads, Lead Gen Forms.
- Leads: Can work
- Sales: Rarely the best fit
- Chats: Rarely the best fit
- B2B deals: Usually a strong fit
Most businesses need two of these, not five. A Karachi furniture store might run Meta and Google Shopping. A US software firm might run Google Search and LinkedIn. A Dubai clinic might run Google Search and Instagram.
Giving each part of the budget a role
A common way to split a paid budget without spreading it too thin:
Main share
The platform with the best proven cost per lead or sale.
Test share
A smaller amount on the next most promising platform.
If the test wins
Budget shifts toward it, a step at a time.
If the test loses
It stops, and a different platform or offer gets the test share.
Beyond Google and Meta
TikTok Ads and LinkedIn Ads
Google and Meta have their own pages. The other two platforms in our paid media work are covered here.
SHORT VIDEO
TikTok Ads
TikTok reaches people who don't search Google for what you sell, and often aren't active on Facebook. For many consumer brands in Pakistan, it is a low-cost way to get a product seen by a large, young audience.
Usually suits: Consumer products, food, fashion and education offers with a young audience.
What a setup covers
- A TikTok for Business account and ad account in the business's name, with the TikTok pixel installed and events tested.
- Vertical video that looks like TikTok content, not a cut-down TV spot: a hook in the first two seconds, captions on screen.
- Spark Ads, which run your own organic posts or creators' posts as ads, when you have content that already performs.
- Catalog or lead campaigns, depending on whether you sell online or collect inquiries.
The trade-off: Ads tire faster on TikTok than elsewhere, so it needs fresh video often.
You can send your own clips, or we can arrange them as part of the quote. Video volume is set in your quote.
B2B
LinkedIn Ads
LinkedIn is the one platform where you can target by job title, seniority, company size and industry with real accuracy. That makes it useful for B2B firms selling services, software or consulting, especially to US and Gulf companies.
Usually suits: B2B firms whose average deal is large enough to carry a high cost per lead.
What a setup covers
- Campaign Manager account and LinkedIn Insight Tag on your site.
- Audiences built from job titles, seniority, company size and industry.
- An offer worth exchanging contact details for, such as a guide, an assessment or a demo.
- Lead Gen Forms that pre-fill a person's details, which tend to convert better than sending them to a website.
The trade-off: Clicks cost more than on Google or Meta, so it only pays when a new client is worth a lot.
Running ads on more than one platform?
Send the platforms you use, roughly what you spend each month and what a customer is worth to you. New to ads? Tell us what you sell and where. We reply with where we would start and a quote for that scope.
Get a quote
Request a paid media quote
Tell us which platforms you use or are considering, what you sell and where. If you already run ads, we look at your accounts first and agree the scope before work starts.
- The ad platforms you use now, if any
- What a customer is worth to you
- The countries or cities you sell to
Performance Marketing: common questions
What is the difference between performance marketing and digital marketing?
Digital marketing is everything a business does online, including SEO, social posts, email and brand campaigns. Performance marketing is the paid part that is judged on measurable actions, such as leads, sales or app installs, and the cost of each one. It is a subset of digital marketing, not a rival to it.
Which ad platform should I start with?
Start where your buyers already show intent. If people search for what you sell, start with Google Search. If they buy on impulse after seeing a product, start with Meta. If you sell to companies by job title, test LinkedIn. Add a second platform once the first has a stable cost per lead.
How should a budget be split across Google, Meta, TikTok and LinkedIn?
Not evenly. An even split spreads money too thin for any platform to learn. A common approach puts most of the budget on the platform with the best proven cost per lead or sale, with a smaller test budget on the next most likely one, and moves money each month based on results.
Do you run TikTok Ads for Pakistani brands?
Yes, TikTok Ads are part of our paid media service for brands in Pakistan, the US and the UAE. They suit consumer products, food, fashion and education offers with a young audience, and they need a steady supply of vertical video. You can send your own clips, or we can arrange them as part of the quote. The number of videos per month is set in your quote.
Are LinkedIn Ads worth it for B2B?
They can be, when one new client is worth a lot. LinkedIn clicks cost more than on other platforms, but you can target by job title, company size and industry. For low-value products, the numbers rarely work.
What should a performance marketing report show?
Spend, leads or sales, cost per lead or sale, and, where your data allows, revenue per platform, plus which campaigns changed and why. Clicks and impressions belong in it for context, not as the result. You get a short written update each month.