Guides for business owners
Our digital marketing blog answers the questions owners ask before they spend: what SEO, websites and ads cost, how to choose between options, and what to check before you hire anyone. Every price range cites its source.
Newest article
A company profile tells a buyer who you are, what you do and why they can trust you, usually in 8 to 16 pages. Here is the format, section by section, with a checklist to use before you send it.
5 min readObtainTek
14 guides. The newest one is featured above.4 guides on Pakistan3 guides on Branding3 guides on Pricing3 guides on SEO2 guides on Checklist2 guides on Google Ads2 guides on Logo Design2 guides on Web Design1 guide on Brand Identity1 guide on Company Profile1 guide on Digital Marketing1 guide on Ecommerce1 guide on Google Maps1 guide on Guide1 guide on Hiring an Agency1 guide on Karachi1 guide on Lead Generation1 guide on Local SEO1 guide on Meta Ads1 guide on On-Page SEO1 guide on Outsourcing1 guide on Redesign1 guide on SEO Audit1 guide on Service Pages1 guide on Shopify1 guide on Small Business1 guide on Technical SEO1 guide on USA1 guide on Website Strategy1 guide on WooCommerce
Branding
A company profile tells a buyer who you are, what you do and why they can trust you, usually in 8 to 16 pages. Here is the format, section by section, with a checklist to use before you send it.
5 min read
Google Ads
Google Ads reaches people who are already searching for what you sell. Meta Ads reaches people who match your customer but aren't looking yet. Here is how to choose which one brings your leads.
6 min read
Local SEO
Your Google Business Profile decides whether you show up on Google Maps. Here is how to set it up and keep it accurate, step by step, with Google's own rules and notes for Karachi.
5 min read
Digital Marketing
Choosing a digital marketing agency comes down to proof, clear scope, honest reporting and accounts in your name. Here is what to check, what to ask, and a scorecard to compare agencies fairly.
5 min read
Branding
A logo can cost nothing or thousands of dollars. Here are cited ranges for each route, the things that move a logo quote up or down, and what you should get for your money.
5 min read
Branding
A logo is one mark. A brand identity is the system around it: colors, fonts, layouts, templates and the rules that tie them together. Here is the difference, and how to tell which one you need.
5 min read
On-Page SEO
Service pages are the pages that bring in enquiries, so they deserve the most care. Here is the on-page checklist we use, in order, from the keyword to the call to action.
6 min read
SEO
Outsourcing SEO to Pakistan can work well for US businesses. Six checks decide whether it will: who does the work, account ownership, overlap hours, reporting, contract terms and US market knowledge.
6 min read
SEO
Published ranges for SEO in Pakistan run from about PKR 10,000 to over PKR 100,000 a month. Here is where those numbers come from, what moves the price, and how to compare quotes.
5 min read
SEO
Google Ads buys visibility today and stops when you stop paying. SEO builds visibility you don't pay for per click, but it takes months. Here is how to choose which to fund first.
5 min read
Ecommerce
Shopify is easier to run. WooCommerce gives you more control and no platform fee. For a store in Pakistan, payments decide a lot. Here is a fair side-by-side comparison.
6 min read
Technical SEO
A technical SEO audit checks whether Google can find, crawl, index and load your pages properly. Here is the checklist we work through, in order, with free tools for each step.
6 min read
Web Design
A small business website in Pakistan can cost PKR 15,000 or PKR 1,000,000, depending on how it is built. Here are cited ranges, the yearly bills after launch, and what drives the price.
5 min read
Web Design
A website needs a redesign when it gets in the way of the business, not just when it looks old. Here are 10 signs, how to check each one, and when a smaller fix will do.
6 min read
Want the work done rather than read about it? See our SEO services and web design, or try the free on-page SEO checklist.
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