SEO
Link Building Services
For businesses whose pages are good but sit behind competitors with more authority. Link building earns links from relevant websites with real readers, pointed at the pages that bring in sales.
What to send for a quote
- Your website address
- The pages you most want to rank
- The countries or cities your customers are in
What link building is
Links from other websites, pointed at the pages that sell
Our link building services get relevant websites to link to the pages you most need to rank. Google reads a link from a trusted site in your topic as a sign that your page is worth showing. Ten links from sites your customers actually read do more than hundreds from sites nobody visits.
Link building is one part of SEO services. It is narrower than off-page SEO, which also covers brand mentions, business listings and reviews. This page is only about earning links.
Why it matters
What earned links change for a site with good pages
Page-two pages get a push
When a page answers the search well but ranks behind sites with more authority, links are often the missing piece.
Authority reaches the pages that sell
A link to a service or category page helps that page directly. Links only to the homepage rarely move the pages that bring in orders and calls.
Visits from people in your topic
A link inside an article your customers read can send visitors on its own, on top of any ranking value.
How we do it
What our link building services cover
How a link building scope is quoted is on our SEO pricing page. Your quote lists exactly which methods are included.
Target page plan
Choosing the pages links should point to: usually service pages, category pages and your strongest guides.
Prospecting
A list of sites that write about your topic, reach your market and already link out to useful pages.
Editorial outreach
Pitching article ideas to relevant publications. If an editor says yes, the piece is written to their standards with one natural link back to you.
Resource and mention requests
Asking sites that already list suppliers, tools or guides like yours to add you, or to link a mention of your brand.
Broken link outreach
Finding dead links on relevant pages and offering your page as the working replacement, where it covers the same thing.
Content that earns links
Some pages need a reason to be cited: a guide, a data page or a checklist. Our SEO content writing service writes them.
Link quality
Which links are worth having, and which are not
Most link types can be good or bad. What decides it is the site, the placement and whether an editor chose to link. Agencies that resell SEO to their own clients can apply the same criteria through white-label SEO.
Editorial article
Case by caseAn article on another publication, with a link back to you.
- Worth having when
- The publication has an editor, real readers in your topic, and the link sits in the body text where it helps the reader.
- Not worth having when
- Anyone can publish for a fee, the site covers every topic from casinos to recipes, or the article exists only to hold links.
- Why
- Google's spam policies treat links bought to pass ranking value as link spam.
Resource or list page
Usually worth itA page that lists useful suppliers, tools or guides.
- Worth having when
- The page is kept up to date and your page genuinely belongs on the list.
- Not worth having when
- The page lists hundreds of unrelated sites or charges to be added without saying so.
- Why
- A curated list is useful to readers. A dumping ground is not.
Broken link replacement
Usually worth itYour page offered in place of a dead link.
- Worth having when
- Your page covers what the dead page covered.
- Not worth having when
- Your page is only loosely related to the original.
- Why
- The site owner fixes a broken link and readers land on the right thing.
Brand mention
Usually worth itA site that already names you, asked to add a link.
- Worth having when
- The mention is real and a link helps the reader find you.
- Not worth having when
- The mention is in a paid or spun article.
- Why
- The site already chose to talk about you. The link only makes it useful.
Directory listing
Case by caseA business or industry directory.
- Worth having when
- It is a real industry or local directory that checks submissions and that customers use.
- Not worth having when
- It is a general directory that accepts any site for a fee.
- Why
- Good listings help customers and local search. Mass directories add nothing. Listings sit under off-page and local SEO.
Sponsored placement
Case by caseA link you pay for.
- Worth having when
- It is marked rel="sponsored" or nofollow and bought for the audience, not for rankings.
- Not worth having when
- It is untagged and bought to pass ranking value.
- Why
- Google requires paid links to be marked. Untagged ones break its spam policies.
Private blog network
Not worth itA group of sites built only to link to each other or to clients.
- Worth having when
- It is not a safe link type in any form.
- Not worth having when
- Owned, rented or sold as a package.
- Why
- Named in Google's spam policies. A network that gets caught can lose its value overnight.
Comment, forum and profile links
Not worth itLinks dropped in comments, forum posts or profile pages.
- Worth having when
- Only as a genuine answer in a community you belong to, without expecting ranking value.
- Not worth having when
- Posted in bulk to collect links.
- Why
- Usually nofollow, and bulk posting is spam.
Link exchange
Not worth it"You link to me and I link to you."
- Worth having when
- Two related businesses naturally reference each other.
- Not worth having when
- Exchanges are arranged at scale, or between unrelated sites.
- Why
- Google's spam policies name excessive link exchanges.
Checks on any site that would link to you
- Topic match
- The site writes about your field, so the link makes sense to its readers.
- Real readers
- Traffic and engagement show that people use the site. Near-zero or collapsing traffic is a warning.
- Editorial standards
- Someone reviews what gets published. If anyone can post for a fee, the link is worth little.
- Outbound links
- A site that links out to everyone passes little value. Pages full of paid-looking links are a warning.
- Market fit
- A Karachi clinic gains more from Pakistani health sites than from an unrelated blog abroad. The same goes for a US or UAE business.
- Placement
- A link inside the article text carries the most weight. Footer, sidebar and author-box links carry little.
These are quality criteria, not a list of methods we use.
Get a quote for links to your top pages
Tell us which pages matter most to your sales and where your customers are. We reply with where we would start and a quote for that scope.
Get a quote
Request a link building quote
Tell us which pages you want to rank and the markets you sell in. We reply with where we would start and a quote for that scope.
- Your website address
- The pages you most want to rank
- The countries or cities your customers are in
Link Building: common questions
Can link building get my site penalized?
It can, if the links break Google's spam policies. Bought links that pass ranking value, private blog networks, large link exchanges and automated spam are all named there. Nobody can promise zero risk. The lowest-risk links are the ones an editor chose to give, on a site with real readers in your topic.
Are paid links and private blog networks allowed?
Google treats links bought to pass ranking value, and links from private blog networks, as link spam. A paid placement is allowed when the link is marked rel="sponsored" or nofollow, which means it passes no ranking value. We do not use private blog networks or buy links to pass ranking value.
How many links will I get per month?
Be wary of a fixed link count. Good sites turn down most requests, so a promise of fifty links a month usually means low-quality sites. The real number depends on your topic, your market and how hard relevant sites are to reach. We agree the outreach plan before work starts, not a fixed link count.
How long before new links affect rankings?
Usually weeks to months after a link goes live. It depends on how competitive your searches are and how strong the target page already is. Links help most on pages that already answer the search well.
What anchor text should my links use?
Mostly your brand name, the page title or a plain phrase that fits the sentence, with a smaller share that describe the page topic. Real people rarely link with an exact keyword like "best SEO company Karachi", so a profile full of those anchors looks bought.
Do earned links stay if the campaign ends?
Usually, yes. An earned link sits on someone else's website, so it stays unless that site's owner edits or removes the page. Links rented for a monthly fee are the exception: they tend to disappear when the payments stop.