Web Design
Website Redesign Services
Website redesign services for businesses whose site looks dated, loads slowly or no longer matches what they sell. A new design and build, planned so the Google traffic you have today is not thrown away.
What to send for a quote
- Your current website address
- What is not working today
- What has changed in the business since it was built
What it is
Refresh, redesign or rebuild
Website redesign services replace the design, structure and often the platform of a site that already exists. Unlike a new build, a redesign has something to lose: pages that rank, links from other sites and the inquiries they bring. The work protects those first, then fixes the rest.
Not every tired site needs the same fix. A refresh changes colors, fonts and a few layouts. A redesign reworks every page and the navigation. A rebuild starts from a new sitemap, often on a new platform such as WordPress. All three sit under our web design services.
- Refresh: same pages, new look
- Redesign: every page reworked
- Rebuild: new sitemap
Signs it is time
When a website redesign pays for itself
Traffic but few inquiries
People arrive and leave. Usually the page does not say what you do in the first screen, or the next step is hard to find on a phone.
Your services have changed
The site still sells what you stopped offering, or misses what you sell now. Patching page by page rarely fixes the structure.
Nobody can edit it
A theme or site builder that only one developer understands. Every small change costs a ticket and a week. After relaunch, a maintenance plan keeps it current.
What's in a redesign
What website redesign services should cover
A redesign that keeps its traffic covers these six areas. Scopes are compared on our website design packages page. We agree the deliverables before work starts, and confirm the timeline when we scope your project.
An audit of the current site
Every page, what it ranks for, what it brings in and what can go. Search Console and analytics access make these decisions far better.
A new sitemap
A decision for each old page: keep, merge, rewrite or remove.
New designs for desktop and mobile
Built around what the business sells now, with the main action clear on every page.
A rebuild on staging
On the current platform or a new one, on a private link while the old site stays live.
The redirect map
Every old URL mapped to its new home with a 301 redirect, and internal links updated to point straight at new URLs.
Launch and post-launch checks
Forms, redirects, titles, analytics and the XML sitemap tested at launch, then Search Console watched for crawl errors and missing pages.
Before relaunch
What to keep, fix and redirect before the new site goes live
Pages drop out of Google when their URLs change and nothing points to the new ones. Sort every page into one of three lanes before launch day.
Keep
What already earns traffic or trust.
- Pages that rank or bring in inquiries
- Page titles and meta descriptions that work
- URLs that other sites, brochures or ads link to
- Analytics and Search Console, so history carries over
Fix
What holds the site back today.
- Pages that say nothing about what you sell now
- Slow pages and oversized images on mobile
- Forms that land in an inbox nobody reads
- Internal links pointing at old or broken URLs
Redirect
Every URL that changes or goes.
- Renamed pages, to their new address
- Merged pages, to the page that replaced them
- Removed pages, to the closest relevant page
- Each redirect tested once the new site is live
| Old URL | Decision | New URL | Status |
|---|---|---|---|
| /services-we-offer/ | 301 | Kept, renamed | /services/ |
| /web-design-karachi.html | 301 | Kept, rewritten | /web-design/ |
| /our-team/ | 301 | Merged | /about/ |
| /news/2019-office-party/ | 301 | Removed, no search value | /blog/ |
| /contact-us/ | 301 | Kept, renamed | /contact/ |
If the site only looks fine but nobody finds it, that is an SEO problem, not a redesign. If only a few pages are out of date, a website maintenance plan can fix those.
Our work
Websites we have built
Recent sites we designed and built. Each one links to its case study.
Thinking about a redesign?
Send us your current website address and what is not working. We reply with where we would start and a quote for that scope.
Get a quote
Request a redesign quote
Send your current website address and what is not working. Tell us if the services or the brand have changed since it was built.
- Your current website address
- What is not working today
- What has changed in the business since it was built
Website Redesign: common questions
Will a redesign hurt my Google rankings?
It can, if URLs change without redirects or pages that ranked are removed. No one can promise zero movement. The risk drops when every old URL is mapped to a new one, content that ranks is kept, titles and descriptions are carried over, and Search Console is checked after launch.
Can a site be redesigned without changing platforms?
Yes. If the current platform is sound, the site can be redesigned and rebuilt on it. A platform move is worth it only when the current one is holding the business back, because it adds content export, new templates and a larger redirect map.
Do I need new content for a redesign?
Not always. Pages that perform can be kept and improved, weak ones rewritten or merged, and missing pages added. Decide this page by page, with traffic data, before design starts. We can write or rewrite the copy, and if we do, it is listed as its own item in your quote.
Can a Wix or Squarespace site move to WordPress?
Yes. The pages are rebuilt on WordPress, the content is moved across, and every old URL is redirected to its new address. Blog posts and images usually move cleanly; page layouts are rebuilt rather than copied. We handle these moves as part of a redesign.
Does my old site stay live during the redesign?
It should. The usual setup is a private staging copy of the new site while the current one keeps running, with the switch made only after the new site is approved and launch checks pass.
Should I redesign or start from scratch?
If your brand, content and structure are mostly right, a redesign is usually enough. If the business has changed what it sells or who it sells to, a fresh build with a new sitemap is often faster than reworking the old one.