Packages
Social Media Marketing Packages
Social media marketing packages in three scopes, from keeping one or two pages active to full content, community replies and paid social. Each lists the work included. You get a quote based on your platforms and how much content you need.
Scope levels on this page
- Steady presenceBusinesses that need their pages active and on brand, without daily community work
- Content and communityBrands that get regular comments and messages and want them answered
- Content plus paid socialBusinesses that need new customers each month, not only active pages
Each level is quoted for your exact scope.
Request a quote
Request a social media quote
Send links to the pages you have now and tell us which platforms matter. Roughly how many comments and messages you get helps us size the reply work.
- Links to every page and profile you have now
- The platforms you want managed, and why those ones
- Whether you can supply photos and clips, or need them produced
- Whether you plan to run ads, and on which platform
Social media marketing packages by scope
Pick the scope closest to what your pages need. The lists show the work each one covers. Your quote lists exactly what's included.
Steady presence
Businesses that need their pages active and on brand, without daily community work
Request a quote
- Monthly content calendar
- Post designs and captions
- Scheduling at your audience's local times
- Profile and bio cleanup
- Month-end report
Content and community
Brands that get regular comments and messages and want them answered
Request a quote
- Everything in Steady presence
- Short video editing for Reels and TikTok
- Comment and direct message replies in agreed hours
- Sales leads passed to your team
- Report on messages and leads, not only reach
Content plus paid social
Businesses that need new customers each month, not only active pages
Request a quote
- Everything in Content and community
- Meta Ads or TikTok Ads campaign management
- Ad creatives built from your content
- Pixel and conversion tracking setup
- Combined report on organic and paid results
Compare the three social media scopes
Built from the lists above. A dash means the item is not in that scope as written.
| Feature | Steady presence | Content and community | Content plus paid social |
|---|---|---|---|
| Monthly content calendar | Included in Steady presence | Included in Content and community | Included in Content plus paid social |
| Post designs and captions | Included in Steady presence | Included in Content and community | Included in Content plus paid social |
| Scheduling at your audience's local times | Included in Steady presence | Included in Content and community | Included in Content plus paid social |
| Profile and bio cleanup | Included in Steady presence | Included in Content and community | Included in Content plus paid social |
| Short video editing | Not included in Steady presence | Included in Content and community | Included in Content plus paid social |
| Comment and message replies | Not included in Steady presence | Agreed hours | Agreed hours |
| Sales leads passed to your team | Not included in Steady presence | Included in Content and community | Included in Content plus paid social |
| Meta Ads or TikTok Ads management | Not included in Steady presence | Not included in Content and community | Included in Content plus paid social |
| Ad creatives and tracking setup | Not included in Steady presence | Not included in Content and community | Included in Content plus paid social |
| Report | Month-end | Messages and leads | Organic and paid combined |
What changes your quote
Seven things that move the price of social media management
Posts are the easy part to count. Video, replies and ads usually decide the size of the job. Two example brands are plotted on each scale.
Example A
A Karachi cafe on Instagram
1 platform, 3 posts a week, the owner's own photos, no ads.
Example B
A skincare brand selling in the UAE
4 platforms, daily short video, replies in 2 languages, and a monthly Meta Ads budget.
Examples only, not client projects. Marker positions show the direction of each factor, not a measured score.
Number of platforms
We ask for: Links to every page you have now
LighterOne platform where your buyers already are
HeavierFacebook, Instagram, TikTok and LinkedIn, each with its own formats and posting times
Example A sits at the lighter end. Example B sits at the heavier end.
Posts per month
LighterA few posts a week
HeavierDaily posts on several platforms
Example A sits at the lighter end. Example B sits at the heavier end.
Video
We ask for: Whether you can send raw clips
LighterGraphics and photo posts
HeavierPlanned short video every week, with filming
Example A sits at the lighter end. Example B sits at the heavier end.
Who supplies photos
LighterYour product photos are ready to use
HeavierShoots need planning for every month
Example A sits at the lighter end. Example B sits at the middle.
Reply hours
We ask for: Roughly how many comments and messages you get, and when
LighterNo comment or message replies needed
HeavierReplies across the day, with leads passed on
Example A sits at the lighter end. Example B sits at the heavier end.
Languages
LighterCaptions in one language
HeavierCaptions and replies in more than one language
Example A sits at the lighter end. Example B sits at the heavier end.
Paid campaigns
We ask for: Whether you plan to run ads, and on which platform
LighterOrganic posts only
HeavierAds with creative testing and budget management
Example A sits at the lighter end. Example B sits at the heavier end.
Paid to others
- Ad spend
- The budget for the ads themselves is paid to Meta, TikTok or LinkedIn and is separate from the fee for managing campaigns.
- Paid tools or music
- Any paid scheduling tools, stock or music licenses your content needs.
- Social media marketing
- How accounts are run month to month, on our social media marketing page.
- Meta Ads
- Campaign management on Facebook and Instagram, on our Meta Ads page.
- A new look first
- If your pages need a logo or visual style first, see our branding packages.
Payment and terms
- No published prices. Every social media package is quoted for your platforms and content volume.
- We work with clients in Pakistan, the US and the UAE.
- Payment details are confirmed in your proposal. See how to pay.
- Ad spend is paid to the ad platform and is separate from the management fee.
- Post and video volumes are set in your quote, by platform.
- We agree the deliverables before work starts.
Included in every social media scope
These items appear in all three scopes above.
- A monthly content calendar
- Post designs and captions
- Scheduling at your audience's local times
- Profile and bio cleanup
- Posting on the platforms named in your quote
- A report at the end of each month
Send your page links. Get a social media scope.
Tell us which platforms matter, who supplies photos and video, and whether you plan to run ads.
Social media marketing packages: common questions
Is ad spend included in a social media package?
No. Ad spend is paid to Meta, TikTok or LinkedIn and is separate from the fee for managing campaigns. Only the Content plus paid social scope includes managing ad campaigns, and the budget for the ads themselves is set with you.
How many posts are in a package?
It is set in your quote, by platform. A page that needs three posts a week on Instagram and one on LinkedIn is a different scope from daily TikTok video.
Do packages include video?
Short video editing is part of the Content and community and Content plus paid social scopes. You can send your own photos and clips, or we can arrange them as part of the quote. Which one applies is agreed up front.
Can I start with one platform?
Yes. Starting with the one platform where your buyers are most active is often the better choice. More platforms can be added once the first one runs well.
Do you manage social media for US and UAE brands?
Yes. We work with clients in the US and the UAE from Karachi. Posts are scheduled in your audience's time zone. Karachi is one hour ahead of the UAE and nine to ten hours ahead of New York.
Ready when you are
Send your details for a quote
Five fields: name, email, phone, service and a short message. Add links and anything you already know about the scope.