Skip to content
ObtainTek

Free tool · Ads & social · No sign-up

Google Ads budget calculator

Work out the budget you need for the leads you want, or how many leads your budget can bring, from your own numbers.

No default numbers are filled in: CPC and conversion rates vary a lot by industry and city. Use your own.

Monthly budget

–

Daily budget in Google Ads

–

Leads per month

–

Clicks per month

–

Cost per lead

–

Runs in your browser. Nothing you type is sent to us or stored.

How to use it

  1. 01

    Enter your cost per click

    Find an estimate in Google Ads Keyword Planner (the top-of-page bid range) or use your past campaigns.

  2. 02

    Add your conversion rate

    The share of clicks that become a call, form or WhatsApp lead on your landing page. Use your own data if you have it.

  3. 03

    Set a goal or a budget

    Leads you want each month, or the budget you have. See the other side, plus a daily budget for Google Ads.

Questions about this tool

Where do I find my cost per click?

In Google Ads, open Tools → Keyword Planner → Discover new keywords, enter your services and location, and look at the top-of-page bid ranges. Your actual cost depends on competition, quality and your bids.

What conversion rate should I use?

Your own, from past campaigns or your website analytics, if you have it. If not, start cautious and adjust after two to four weeks of real data. Landing page quality changes it more than anything else.

Why does Google spend more than my daily budget some days?

Google may spend up to twice the daily budget on a busy day, but over a month it keeps total spend within your daily budget × the average days in a month (about 30.4).

Is this the price of Google Ads management?

No. This is ad spend paid to Google. Management fees for setting up and running campaigns are separate; ask us for a quote.

All free tools

Want us to handle it? See our google ads management.

Tell us what you need. We reply with where we'd start and a quote.

Request a quote WhatsApp us