Free tool · Ads & social · No sign-up
Conversion rate calculator
Work out your conversion rate and cost per conversion, and see what a better rate would bring from the same traffic.
Conversion rate
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Cost per conversion
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Conversions at target rate
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Extra conversions
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Runs in your browser. Nothing you type is sent to us or stored.
How to use it
- 01
Enter visitors and conversions
Visitors (or sessions, or ad clicks) and how many bought, called or filled in your form.
- 02
Add spend if it was paid traffic
You'll also see what each conversion cost.
- 03
Plan a target
Type a target rate to see how many more leads or sales it would bring from the same traffic.
Questions about this tool
What is a conversion rate?
The share of visitors who did what you wanted: bought, called, messaged on WhatsApp or sent a form. 30 enquiries from 1,000 visitors is a 3% conversion rate.
What counts as a conversion?
Whatever matters to your business. For a store it's a sale; for a service business it's usually a lead: a form, a call or a WhatsApp chat. Count one thing consistently.
How do I improve my conversion rate?
Make the page load fast on phones, say clearly what you offer and for whom, show proof (work, reviews), and make the next step obvious and easy, such as one form or a WhatsApp button.
Is a higher conversion rate always better?
Mostly, but check lead quality too. A page that converts more by attracting the wrong people can cost you more in time.
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