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ObtainTek

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Engagement rate calculator

Work out the engagement rate of a post, or your average across posts, by followers or by reach.

Engagement rate

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Engagements per post

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Total engagements

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Comments + shares + saves

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Comments, shares and saves usually signal stronger interest than likes. If they're a bigger share this month than last, your content is landing better.

Runs in your browser. Nothing you type is sent to us or stored.

How to use it

  1. 01

    Choose how to measure

    By followers (the common public measure) or by reach (how many actually saw the post).

  2. 02

    Enter the numbers

    For one post, or the totals across several posts with the number of posts.

  3. 03

    Compare with yourself

    Track the rate month to month and between post types: reels, carousels, photos.

Questions about this tool

How is engagement rate calculated?

Add up likes, comments, shares and saves, divide by followers (or by reach), and multiply by 100. For several posts, use the average per post.

By followers or by reach: which is better?

By reach is fairer to your content, because it only counts people who saw the post. By followers is what people use to compare accounts publicly, because anyone can see follower counts.

What's a good engagement rate?

It varies a lot by platform, account size and industry, and published averages change often. The most useful comparison is your own: aim to beat your average from last month.

Where do I find saves and reach?

In Instagram, open a post and tap View insights. On Facebook and TikTok, use the post's insights or analytics. Saves and reach are visible only to the account owner.

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