Free tool · Ads & social · No sign-up
ROAS & break-even ROAS calculator
See whether your ads are making money: your ROAS, the ROAS you need to break even, and your profit after ad costs.
Don't know your margin? Enter a product's price and cost instead:
Your ROAS
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Break-even ROAS
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Profit after ads
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Ad cost as % of sales
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Runs in your browser. Nothing you type is sent to us or stored.
How to use it
- 01
Enter spend and revenue
What you spent on ads and the sales those ads brought in, from Ads Manager or your store.
- 02
Add your margin
Your profit on a sale before ad costs, as a percentage. Or enter a price and cost and we work it out.
- 03
Read the verdict
Your ROAS against the break-even ROAS tells you if the ads made or lost money.
Questions about this tool
What is ROAS?
Return on ad spend: the sales your ads brought in divided by what you spent. Spend 10,000 and make 40,000 in sales, and your ROAS is 4 (or 400%).
What is break-even ROAS?
The ROAS at which your ads pay for themselves and no more. It depends on your margin: with a 25% margin you need a ROAS of 4 just to break even. Below that, every sale from ads loses money.
Is a ROAS of 2 good?
Only if your margin is over 50%. A "good" ROAS is any ROAS above your break-even ROAS, so work out your margin first.
What should count as cost in the margin?
The cost of the product itself, packaging, delivery you pay for and payment or cash-on-delivery fees. Leave the ad spend out; the calculator handles that separately.
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